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Sound Advantage Media

Gary Begin

Gary Begin is a visionary entrepreneur and Founder/CEO of Sound Advantage Media, a radio programming consulting firm. Begin possesses over 40 years of radio management & voice over experience. He's passionate about cutting through the clutter, bringing entertainment back into the radio industry, increasing revenue and ratings for his clients. Begins' management experiences have included diverse markets such as Tampa and Sarasota, Florida, Providence, RI, Saginaw, MI, Hagerstown, MD, Columbus, GA, and Portland and Waterville, ME among others. He owns and operates Gary Begin Voice Talent, providing voice overs for commercial TV/Radio clients across the U.S. and Canada. Begin attended Dean College in Franklin, MA, obtaining an A.A. in Communications. His interests include photography, theatre, movies, playing pool, and appearing in comedy clubs. Begin resides in Ottawa, IL. [email protected] 731-437-0536

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Featured Post

Give a More Effective Radio Talent Critique

10 Tips to a More Effective Radio Aircheck and Critique Session We offer strategies to get the most out of review sessions with your on-air talent By Gary Begin ⋅ Published: January 7, 2025 The author is the owner of Sound Advantage Media, a radio programming consultancy. Read his past commentaries. For program directors to be successful air talent coaches, it is essential to stop thinking in terms of the aircheck process as a critique and instead as advice. It is critical to do the...

about 2 months ago • 3 min read
Sound Advantage Media Newsletter

The author of this guest commentary is the founder and president of Sound Advantage Media, a radio/podcasting consulting firm. Comment on this or any article. Email [email protected] In 1970, the FM band only reached 10 percent of Americans. By 1978, 50 percent of all radio listening was to FM. In 1983, FM became the standard issue in all U.S.-built automobiles. How the FM band rapidly grew its appeal reveals a strategy that could work to recharge interest in AM band listening. FM radio...

about 2 months ago • 3 min read