Sound Advantage Media

Gary Begin

Gary Begin is the Founder/CEO of Sound Advantage Media, a radio/podcast programming consulting firm. Begin possesses over 40 years of experience in radio management & voice-over, solving programming & sales problems for clients across the United States. His management experiences have included diverse markets such as Tampa and Sarasota, Florida; Providence, RI; Saginaw, MI; Hagerstown, MD; Columbus, GA; and Portland and Waterville, ME. Begin starts by always building his services around your most urgent need. Sound Advantage Media partners with other media professionals providing a complete service under one brand.

Give a More Effective Radio Talent Critique

10 Tips to a More Effective Radio Aircheck and Critique Session We offer strategies to get the most out of review sessions with your on-air talent By Gary Begin ⋅ Published: January 7, 2025 The author is the owner of Sound Advantage Media, a radio programming consultancy. Read his past commentaries. For program directors to be successful air talent coaches, it is essential to stop thinking in terms of the aircheck process as a critique and instead as advice. It is critical to do the...

9 months ago • 3 min read

Ways' to improve your AM Radio Station

The author of this guest commentary is the founder and president of Sound Advantage Media, a radio/podcasting consulting firm. Comment on this or any article. Email garybegin10@gmail.com In 1970, the FM band only reached 10 percent of Americans. By 1978, 50 percent of all radio listening was to FM. In 1983, FM became the standard issue in all U.S.-built automobiles. How the FM band rapidly grew its appeal reveals a strategy that could work to recharge interest in AM band listening. FM radio...

9 months ago • 3 min read